Rerun approves of the Uniform Project
Could you wear the same dress for an entire year? Sheena Matheiken did. Once a bored and unfulfilled advertising exec, Matheiken wanted to shake things up in her life from her life as a corporate robot while also sending a message about the need for more ethical fashion and social responsibility at the center of our consumer culture. So in May 2009, Matheiken started the Uniform Project (get it?), in which she pledged to wear the same simple black dress every single day for one year - no exceptions.
Well, she did cheat a little bit by dressing up her "uniform" with other items in her closet as well as accessories that, she said were either vintage, handmade, reused or donated.But still, that's pretty amazing act.
According to the Project's website:
"Almost immediately, Sheena and the U.P were hit with a deluge of media attention. The project was featured in major publications ranging from the New York Times, The Guardian, CNN, BBC, Times London, LA Times, MSNBC, NPR, PBS, Vogue, Elle, Glamour, Marie Claire to hundreds of fashion, culture and design blogs, as well as TV shows around the world. "
Matheiken's fashion challenge also helped to raised over $100,000 in donations for the Akanksha Foundation, a non-profit organization providing education to children living in Indian slums.
While the year of repeating the same gear is up, the Uniform Project is still moving forward, inviting women from all across the country (possibly the world) to recycle and reuse a single black dress - at least for a month - all in the name of charity.
I must say that this is a pretty damn cool and fun way to show your philanthropic side. Although I don't know if I am creatively inclined enough to find 28, 30 and 31 ways - let alone 365 new ways - to reinvent a single garment.
Below is just a small sample of Matheiken's super-fly fashion sense:
Well, she did cheat a little bit by dressing up her "uniform" with other items in her closet as well as accessories that, she said were either vintage, handmade, reused or donated.But still, that's pretty amazing act.
According to the Project's website:
"Almost immediately, Sheena and the U.P were hit with a deluge of media attention. The project was featured in major publications ranging from the New York Times, The Guardian, CNN, BBC, Times London, LA Times, MSNBC, NPR, PBS, Vogue, Elle, Glamour, Marie Claire to hundreds of fashion, culture and design blogs, as well as TV shows around the world. "
Matheiken's fashion challenge also helped to raised over $100,000 in donations for the Akanksha Foundation, a non-profit organization providing education to children living in Indian slums.
While the year of repeating the same gear is up, the Uniform Project is still moving forward, inviting women from all across the country (possibly the world) to recycle and reuse a single black dress - at least for a month - all in the name of charity.
I must say that this is a pretty damn cool and fun way to show your philanthropic side. Although I don't know if I am creatively inclined enough to find 28, 30 and 31 ways - let alone 365 new ways - to reinvent a single garment.
Below is just a small sample of Matheiken's super-fly fashion sense:
RSS Feed