Last week I posted about the elaborate hoax called Three Strikes, You're In!, which supposedly a bold new program that rewards individuals, who are stopped by the NYPD and released three times without charge, with one free Happy Meal™ at participating McDonald’s stores. Like I said, it was a hoax so need to get upset. If you missed it, I posted extensively about the day-long prank that had folks in my Facebook network going berserk for a few hours. You can read it here. Anyway, most of the videos, press releases and websites associated with this prank have no been taken down. However I have heard back from the organizers, who just posted, under the name Roman, a link in the comment section of the original post about the hoax. The culprits behind the hoax are members of People Enraged by Racist Policing (PERP), an activist group working with the Yes Lab. The Yes Lab is mainly a series of brainstorms and trainings to help activist groups carry out media-getting creative actions, focused on their own campaign goals. According to its website: "The group is seeking to highlight what they say are racist and discriminatory policies of the NYPD, while also calling attention to McDonald’s intense marketing of unhealthy food to residents of low-income urban areas. “The cops ‘stop and frisk’ people simply because of how we look and where we live,” said Divad Durant, a PERP spokeperson. “This kind of policing creates an atmosphere of fear and distrust in our neighborhoods, and has convinced New Yorkers that the NYPD is anything but just.” According to its own data, the New York Police Department made over 684,000 street stops in 2011, a 603% increase over 2002, when Mayor Bloomberg first took office, and a 14% increase over 2010. Nearly 90% of “Stop and Frisk” victims are African American and Latino, though they make up only 50% of the city’s population, according to the 2010 census. Fewer than 10% of the stops led to an arrest, and almost none of those to a conviction. In fact, many of those arrested found themselves handcuffed simply because they had questioned the right of the police to frisk them. According to PERP, the disparate impact of stop-and-frisk on people of color, particularly in low-income communities, is just the tip of the iceberg. “Stop-and-frisk is just one notable example of an NYPD that is discriminatory and unjust in policy and practice,” said Jerry Goralnick, another PERP member. “The increasing frequency of extreme brutality, such as the recent beating of Jatiek Reed and the killing of Ramarley Graham in the Bronx, are even more outrageous and horrific.” Abusive policing also has less visible impacts on marginalized groups. Sexual assaults of women, profiling and illegal surveillance of Muslims, and inappropriate treatment of trans-gender, homeless, and immigrant New Yorkers are widespread, according to PERP. But why was McDonald’s part of the act? “Like the NYPD, McDonald’s specifically targets low-income communities of color, but in a different way: as markets from which to draw profits, at the expense of our health and well-being,” said Durant. McDonald’s 365Black.com website merges references to African culture with the company’s marketing goals. “Like the unique African Baobab tree, which nourishes its community with its leaves and fruit, McDonald’s has branched out to the African-American community nourishing it with valuable programs and opportunities,” says the website, which appears to be completely authentic. Activists say that McDonald’s, with condescending and manipulative marketing that co-opts African-American culture, simply wants to profit from minority New Yorkers at the expense of their health. “Last time I checked, baobab fruit is not high in fat, cholesterol, and salt,” said Durant. “In fact, it’s rich in Vitamin C, and reduces the risk of cancer and heart disease. McDonald’s shouldn’t compare their unhealthy fare with something that’s actually good for you.” “Other than those who work for the McDonald’s marketing machine, does anyone ever use ‘nourish’ to describe anything about McDonald’s?” added Goralnick. “McDonald’s wants us to think its ‘food’ is not just life-shortening gruel pumped into unsuspecting stomachs via a tube made of salt, fat, and clever marketing,” said Durant. “And that’s particularly true in the African American community, where it uses TV ads and websites like 365Black.com to tell a wholly inaccurate and misleading story about the company and what it offers.” Like I said before I don't mind being fooled. I think that raising awareness about a very important issue such as Stop & Frisk and how it unfairly snarls Black and Hispanic men in the justice system ranks a lot higher than whatever embarrassment I might have briefly felt. 1 Comment Was Three Strikes, You're In! a prank? 03/06/2012
I was checking in with Facebook this morning when Chris Rabb, blogger and book author of Invisible Capital, posted a link on his wall about a promotion through selected McDonalds' restaurants. Apparently, 365 McDonalds, which is the network of Black and Hispanic owned and operated fast food chain, and the New York Police Department were launching “Three Strikes, You’re In!,” a (very) bold new program that rewards individuals, who are stopped by the NYPD and released three times without charge, with one free Happy Meal™ at participating McDonald’s stores. Oh Hell, this can't be real. That's what I thought initially. Then I checked my inbox and saw this email press release, which said: FOR IMMEDIATE RELEASE Three Strikes, You’re In! McDonald's and the New York Police Department Launch Joint Initiative New York, New York (March 6, 2012) - McDonald's and the New York Police Department are launching "Three Strikes, You're In!," a bold new program that rewards New Yorkers for their patience with the NYPD's "Stop and Frisk" policy. With "Three Strikes, You're In!," individuals who are stopped and released three times without charge are eligible for one Happy Meal™ at participating McDonald's stores. To receive their Happy Meal™, customers must record each stopping officer's badge number, as well as the the time and location of the stop, on a voucher obtainable at these stores. "This is just one way McDonald’s gives back to the communities we’re a part of," said Mark Ramos, a McDonald's spokesperson. "We're proud to provide copious, satisfying, affordable food in areas that other chains don't dare operate. With 'Three Strikes, You’re In!' we're showing we also recognize these communities' safety and civil liberties problems." "'Stop and Frisk' gets dozens of guns off the streets each year, makes respectable citizens feel secure, and lets would-be criminals know that we're watching them," said New York Police Commissioner Raymond Kelly. "It generates some resentment in these low-income communities, since most of those stopped are innocent, but with the help of McDonald's, we’re showing we understand. We can't afford to change 'Stop and Frisk,' but we're happy to compensate those who are stopped in the course of keeping the City safe." "Three Strikes, You're In!" is a project of McDonald's 365Black.com, which celebrates African American culture and achievements all year round. To download your own "Three Strikes, You're In!" vouchers, please visit www.threestrikesyourein.org. Non-citizens and those with criminal records are ineligible. CONTACT: Terry Malloy +1 347-350-4099 terry.malloy@threestrikesyourein.org Facebook 365Black Oh Hell No! It got to be real. I mean it certainly looked legit. They had the McDonald corporation, the NYPD and the 365 degree logos. They also had a promotional video, a website, a Facebook page and a Youtube channel of videos of youth redeeming their coupons for cheeseburger Happy Meals. Under each YouTube video was this message: Like the unique African Baobab tree, which nourishes its community with its leaves and fruit, McDonald's has branched out to the African-American community nourishing it with valuable programs and opportunities. Are we fucking serious? No, that's not what I was thinking, those are the actual words that came out of my mouth. Needless to say I was ready to go full H.A.M and cheese on all them. But I wasn't quite convinced. For one, this sounds like something ripped off an episode of the Dave Chappelle show. And secondly, no one is that foolish. But then again... So to investigate further, I tweeted McDonalds with this message: @McDonalds: Is this 3 Strikes You're In program for real? Get stopped by the police 3x get a free Happy Meal? That, of course, is my calm voice. I was waiting for them to respond with an affirmative, which they never did, before unleashing on their twitter handle a number of expletives-laden tweets. They never responded. So then I emailed Terri Mallory, the name at the bottom of the press release with the same question. Again, I got no response. In the meantime, this became a war rallying cry for folks within my network, who too began emailing both McDonalds and Mallory as well as several other Black news agencies. A friend of a Facebook friend of mines was even on hold with the administrative offices for the NYPD to find out if they were indeed partners. Folks were ready with the pitchforks and the rocks - Palestinian style. But then, after a half of hour of Google searching, I found a post on Gothamist, which confirmed what everyone had suspected (and was praying for): this was indeed a hoax. Phwesh. I let everyone in my network know the "good news," which was met with a combination of "Thank God" and "Yo people need to stop playing with people's emotions like that" - this is a direct quote. No word yet on who the hoaxers are but I put my money on it being The Yes Men. They are the only folks I can think of that can thoroughly pull off such an elaborate hoax. As of right now, the Three Strikes, You're In website is down. And no other news organization outside of Gothamist is reporting on this early morning hoax. In fact, all the fires had simmered and everything is pretty much back to the normal status of posting irrelevant shit in Facebook land. That war rally cry, which we all felt, has now been replaced with relief that this was only a prank. Ironically though, this prank was only half-untrue. The Stop and Frisk is very real and violates a lot of folks, particularly folks of color's rights in New York, Philadelphia and other parts of the nation. And while we might have been temporarily outraged at the sheer audacity of a corporation teaming with the police department to reward this barbaric and discriminatory practice with a damn Happy Meals, let's not forget how outrage that we should feel everyday knowing that this Stop and Frisk practice is still in play. I say kudos to the pranksters, whoever they are. Like I said, the website is now down. However check out the Three Strikes, You're In promotional video below: Three Strikes, You're In! from 365Black.com on Vimeo. UPDATE: I just emailed this link to Terry Mallory (probably not a real name) and it bounced back. So if the person, or persons, behind this hoax would like to share the purpose of this prank and what they hoped to accomplish, I would be very much interested in hearing from you. So, I didn't watch the Grammys last night. I thought about tuning in for the Whitney Houston tribute. But something told me that I would have to sit through hours of extreme dullness just to see a rushed, half thought out attempt at memorializing a legend and decided to wait until the Soul Train awards. Instead I watched the mid-season premiere of The Walking Dead. Borefest. Nevertheless, I caught the highlights of the awards earlier this morning including Nicki Minaj's performance, which many so eloquently classified as "WTF?!?!" Some folks thought it was demonic while others came to the conclusion that Minaj's reenactment of the Exorcism of Emily Rose during her Roman Holiday performance was just flat out exploitative. If you haven't seen the performance, here it is in all it's weird, confusing glory: Forget all the other demonic stuff everybody else was talking about. In my mind that plays a very distant second (I mean no one was screaming demon when Michael Jackson was crawling out of tombs for Thriller) to the fact that it just wasn't hot. I have no beef with the theatrics, in fact I am a fan of the theater. And I get it, she is trying to be on some ole' Madonna-Gaga, big budget production stuff. Good for her. About time that Hip-Hop artists start giving their fans a show worthy of the high priced tickets. However to pull this off successfully I definitely believe she needs a better stage director. This mess looks like it was directed by Tyler Perry. Plus it was dated. The Exorcist is on its 1500th remake already, time to give it a rest. At least, that's what I thought initially. Later that morning, I saw pictures of her red carpet get-up and had sort of an epitome: Poor grammar aside (what's new, right?), it was an interesting and thoughtful question, which spurred an equally interesting conversation on my Facebook page. I think as people of color, it is especially hard to be taken serious if we step outside of the norm of what is expected of us. Especially among our own folks, who easily dismiss any attempt at being avant garde as pure buffoonery. With so much backlash Nicki has gotten for this performance, perhaps we are missing the greater message in the madness?
With that in mind, I decided to republish our conversation here in hopes of continuing this dialog about the themes in both her performance at the Grammy as well as her overall aesthetic as an artist. Please note that I presented this dialog as it appeared on my Facebook wall, therefore I didn't edit any of the comments for spelling or grammatical errors. I feel that by now, we all should be keen on how casual and comfortable people tend to write in spaces populated by friends and family. However, I did edit out the full names of those who commented in hopes of maintaining some level of anonymity. _Looking for a little mood music to go along with all the commemorating you're doing over Frank Wills and Garrett Morgan and his life saving traffic light during this Black History Month? Check out my friend, John Morrison's mixtape called, Black History Month Vol. 1: Africa: Center of the World. Morrison plans to do a series of FREE mixes in celebration of Black History Month. This particular one takes us back to the root of it all with songs celebrating the people of the global African Diaspora. The next mix, which will probably be upload online in a week or so, will be called It's Nation Time and feature artists such as Public Enemy, Brand Nubian, Jayne Cortez, Amiri Baraka, Tupac, among others - or what Morrison calls, "some Black Power radical shit." I'm trying to get him to put it all on one site for yall but you know, Black folks don't listen. Anyway, check out the playlist and then hit play. If you like it, share it. And you can follow him on Tumblr. 1. Intro: (featuring Diop Olugbala & Dr. Cheik Anta Diop) 2. Fela Kuti & Roy Ayers: Africa Center of the World 3. Bob Ohiri & His UHURU Sounds: Africa is Free 4. The Last Poets: Tribute to Obadi/ Max Roach & Abbey Lincoln: All Africa (Blend) 5. Pretty Afro-Pop Jam I can't remember the name of.... 6. Max Roach & Abbey Lincoln: All Africa/Alice Coltrane: ISIS & OSIRIS (Blend) 7. Sakara de Ketou (Yoruba de Benin Chants)/Albert Ayler: Spirits (Blend) 8. Living Colour: History Lesson 9. Madlib: Africa 10. Peter Tosh: Mama Africa 11. J. Dilla: African Rhythms 12. Lawal Gaspar- Awon Ojise-Oluwa/Liturgical Chant of the Ethiopian Jews: Yibarek (Blessing of the Sacred Sabbath) 13. Hukwe Zawose: Munyamaye 14. D' Angelo: Africa 15. The Abyssinians: African Race 16. Nas & Damian Marley: Promised Land 17. Nas & Damian Marley: Africa Must Wake Up 18. Gelede Iwoja (Yoruba De Benin Chants)/John Coltrane: Africa (Blend) 19. Archie Shepp: New Africa Caring too much about what White folks think 01/06/2012
I've always said that this was our number issue as the Black community. However, listen as Wise Intelligent, formerly of the Poor Righteous Teachers, says it better than I ever could: The Best Commercial there ever was... 12/03/2011
_Oh you didn't know? From Wiki: "Classic (Better Than I've Ever Been)" is Grammy nominated collaboration song between Kanye West, Nas, Rakim and KRS-One that is produced by Rick Rubin. The song was released as a single on February 20, 2007 by Nike Records. It was performed live at the NikeAir Force Ones 25th anniversary party shown on MTV2." P.S. I know I've been M.I.A from the home post for a minute now. This is because I suck at blogging. For real. I have all these great ideas for post swirling around in my head but I'm so lazy sometimes that I neglect to actually put them up. I offer this too as a partial explanation of why I haven't answered back all the letters I've received. Yes, I do read them and I appreciate you all for writing them (even the ones from folks telling me to go to Hell). And one day, when I'm not so lazy or am not genuinely busy I will draft a post, answering and responding back to all of your letters. Or at least that's the idea I have swirling around in my head :/ In the meantime, here's another DJ Premier/Nas collab. And yes, this hotness is courtesy of some sort of marketing ploy to reach the "urban" market: "Presented by Hyundai Veloster, RE:GENERATION is a documentary film that follows DJ Premier, Pretty Lights, The Crystal Method, Mark Ronson and Skrillex as they remix, recreate and re-imagine five traditional styles of music." Sigh. Hip-Hop. But it's still kind of dope though. Kim Kardashian: Let them eat cake moment. 11/03/2011
I like this picture. It really makes me think. In fact, here is a working theory: The amount of media attention being spent on the demise of the Kim K affair seems rather trivial in the grand scheme of all the other much more important things happening in the world. However, when you stop to consider why the sordid tales surrounding her ill-fated, or planned, love affairs seems to spark our collective interest, it actually makes a bit of sense. And its not so much that the story feeds our need for gossipy tabloid news (although that has a part in it) but more interestedly, Kim K kind of acts as the personification the modern day version of Marie Antoinette. Not that she is royalty, although she make like to think she is, but there is no denying the grand frivolous and superficial nature of her lifestyle including her fairytale wedding, complete with three designer gowns, half a million dollars in champagne and almost a million dollars worth of grub. And it was all captured on tape to be played ad nauseam to for our adoring eyes. The egregious displays of wealth normally wouldn't bother folks. In fact, in better times, we have all enjoyed the spectacles of lavish spending and grandiose affairs. However, these are not good times. And the country - hell, the world - is in the throes of declining wealth among the middle class, high unemployment and poverty and insurrection in the streets, via the Occupy movements. All the while the top tier elite continue to get richer and spend frivolously. Now Kim K and her affairs may not be warranted all this attention or even ridicule. I mean, what does she have to do with politics, poverty and world affairs? However, some would argue the same for Marie Antoinette, who after all, wasn't exactly the most influential member of the French monarchy. But she was a part of the french monarchy, which had been wasting a good amount of tax dollars on themselves while their citizens starved. By beheading the many nobles at the time sent a as a message that profligates would no longer be tolerated. So perhaps like a modern-day Antoinette, it makes everyone feel better to crowd around the guillotine, chanting "off with her head," while Kim K is executed - or at least dragged through the tabloid gutter - for her crime of being extravagant and recklessly wasteful. Again, that's a working theory. Don't hold me to it. Can I get real, and I mean really, really real, with yall for a moment and ask this question: Is anybody else irked by Steve Stoute and his mission to whitewash, or at the very least tan, black culture? He seems to be on a mission to present this Kumbaya version of current race relations in this country, which doesn't jive with the reality of America. And truthfully and honestly, that gets under my skin. Like his new book, The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, Stoute, who started out as a Sony executive and is now an award winning marketing whiz, discusses how what he sees as the impact that Hip Hop has had on how people in globally spend their money. To help promote his book, recently Stoute has produced a series of videos with Hip-Hop’s biggest names to discuss ways in they all realized that Hip-Hop had fully crossed over to white, mainstream audiences. His first video installment features Jay-z, who is not only a client of Stoute but also business partner to his Translation Advertising, an ad firm specializing in connecting huge corporations to "urban" celebrities for ridiculous amounts of money. Together, Stoute and Jay-z discuss how Hip-Hop has brought the world together and more importantly, has enable them to see their brands across a wider demographic, thanks in part to the new generation that no longer sees color. Also, they suggest that the concept of ‘selling-out’ just does not apply anymore because more and more black folks are invested in the new aspirational culture of the Hip-Hop. Well I give both Stoute and Jay credit for recognizing that authenticity, creativity and in some cases talent have certainly given way to a more materialistic and denigrating aesthetic in hip-hop. But this whole idea that Hip-Hop has somehow changed the global landscape is nonsense. First off, white people gravitating to what some would call as black music is not a new phenomenon. Likewise Black culture, more specifically musical culture, has and will always be popular around the world. Prior to hip hop, there was Jazz, Rock & Roll, Soul and Reggae – all with roots in the black community – which had and continue to have wide mainstream and global appeal. But while white folks, as well as folks of other colors, have gravitated to the music, never really meant much for race relations. That’s why the James Browns and, Chuck Berrys, as well as many black artist before them, used to have to enter and exit through the back door just to play to all white audiences at white only establishment. In other words, just because people enjoy our music doesn’t mean they like us. Furthermore, selling our art form to corporations, whose sole purpose is profit, hasn’t really help to mature the art form itself besides making Stoute, Jay-Z and a few other acts here and there rich. Before profits became the motivating factor within Hip-Hop, the music and the culture around it was much more political, much more relatable and more importantly, much more empowering. All we have now is a bunch of white boys calling each other niggers and that somehow we are supposed to see this as progress? Negros please. An amendment of sorts... 09/20/2011
So today, I wrote a piece for the Atlanta Post called "Why Does the Mainstream Media Ignore Progressive Protest?" and there was a comment below the story, which stated: "They do it to conservative protests all the time, its all about not upsetting the apple cart, and the media doesn't like to show people who challenge the status quo from the left or the right." I Well considering that the MSM (mainstream media) has seem to engulf itself in anything Tea Party, I found the idea that the conservative viewpoint not being represented, hard to believe. And then I remembered this clip (below), which sort of illustrated how even in coverage of the Tea Party, the angle in which the "news" has been presented, isn't always reflected in the spirit in which it has intended. From The Root: Leola Anifowoshe, the self-proclaimed authority on natural hair care, has founded Pi Nappa Kappa (Yes, that's "Nappa" as in "nappy," not an actual Greek letter), which she says is a sorority designed to allow natural hair enthusiasts to support each other. Nearly 600 women have already joined. Why? Seriously, why is this even necessary? I know the turbulence that Black women, who wear natural hairstyles experience out in the corporation, or white, world can be off-putting. But really,a sisterhood around something as short-lived as hair? It sounds a tad bit divisive and snobby? I never liked cliques and I was never down with the Us vs. Them mentality, which appears to be so pervasive in the community. It seems like we always got to seek out new ways to segregate ourselves and this most recent natural hair trend/movement is no exception. I have read and overheard some very ugly rhetoric against those women, who still perm and weave, from those, who profess to be natural and loving it. If you were really secure in your natural state, you would not need a reason to demean those, who choose to perm or weave. Just saying. Likewise, I try to stay away from the natural hair nazis, who like to police the experiences of others. Not saying that this is the intention of Leola Anifowoshe, the founder of Pi Nappa Kappa, but it certainly appears to be a breeding ground for the third hair reich to rise. | AuthorCharing Ball ArchivesMarch 2012 BlogRollBreakingBrown CategoriesAll |